You know you need to have an SEO website to get a good ranking in search engine searches, but what you may not know is what terms to target. When you learn how to do SEO on Ebay through your website, you create more customer credibility, and more points of access to buy your products. What terms do you need to rank high for to get your page in front of the right eyes?
The first thing to do before diving into content for your Ebay page is to do some research on your target market. From there, you will find the keywords you are looking for.
Who is looking to engage in your services, hire you, or buy your product? What solutions are they looking for you that can be found through your products? What are the challenges and resources your target market has? Of your target market, who will be seeking out your services via the Internet? You should already know this by the time you set up your website and your business. From there, you can research what keywords and search terms your target audience uses to find websites and Ebay storefronts like yours.
Google Adwords Can Help You Find Ebay SEO Keywords
This is not a free resource, but it is a good one…if you know how to use it right. The WRONG way to use it is to use the broadest keywords that get the most searches. These tend to be too generalized and while your keywords will get searched more often, a smaller percentage of those searching these terms will be your target audience. You want to reach your potential customers, not just people out there on Ebay, because there are far too many of them to be meaningful to your shop.
The RIGHT way is to find keywords and phrases that have a smaller number of monthly searches but ask the questions and seek the answers that your site specifically answers with its products and services. That way, you target the people online searching for what your website has to offer. Using these targeted terms for Ebay SEO goes a long way to increase your conversion rate.
Your Competitor’s Page is a Gold Mine of Ebay SEO Keywords
Who are your most popular competitors? Who is your successful rival? Be like them! Visit their homepage, about page, and product pages and see the keywords and phrases they use to optimize their search engine ranking. You can find these search terms in the headlines, titles, and anchor text on their webpages and also in their blogs. Sub-headlines are also great places to find keywords. Visit their websites if they have them.
Oftentimes, you will find keywords and phrases out in the open in your mission statement, or service and product descriptions as well. Cross-reference these keywords, and the ones you find on your competitor’s pages with your findings on Google Adwords to see how they match up. This will give you greater insight in how to assess which keywords to prioritize, and how to go about selecting your keywords and phrases in the future for this website and business, or any other you launch or help out with.